12:18 PM EDT, 10/28/2024 (MT Newswires) -- Simply Better Brands ( SBBCF ) on Monday said it is launching TRUBAR snack in Love's Travel Stops, which it said is the largest network of travel stops in the United States.

TRUBAR will soon be available across more than 600 Love's Travel Stop locations in 42 states.

"The addition of Love's adds to our growing momentum in the convenience channel where we are focused on building consumer awareness and trial of TRUBAR in retail settings offering convenient one-stop shopping and a variety of grab-n-go meal replacement options," said chief executive Erica Groussman.

The company's shares were last seen up $0.01 to $0.64 on the TSX Venture Exchange.

Price: 0.64, Change: +0.01, Percent Change: +1.59