11:11 AM EST, 01/16/2025 (MT Newswires) -- Simply Better Brands ( SBBCF ) on Thursday said it plans to sell its interest in its 'No B.S.' skincare brand.

This follows the sale of its Seventh Sense brand, allowing the company to exit the cannabidiol business.

"We are excited to announce the sale of our last remaining CBD asset and initiating a process to pursue the sale of the No B.S. brand," said Chief Executive Officer Kingsley Ward. "These actions have a clear strategic focus to further streamline our product portfolio and pave the way for us to direct additional resources and attention to driving the growth and continued momentum of TRUBAR in North America and international markets. Based on our success with TRUBAR and supported by our Board's strategic expertise, we are now actively evaluating new opportunities in the fast-growing "Better-for-You" consumer product categories that represent a good fit for SBBC and attractive potential for value creation.

Simply Better Brands ( SBBCF ) was last seen up $0.03, to $1.20, on the TSX Venture Exchange.