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Sinclair to Begin Using Generative AI in its Content
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Sinclair to Begin Using Generative AI in its Content
Apr 9, 2024 1:02 PM

03:34 PM EDT, 04/09/2024 (MT Newswires) -- Sinclair (SBGI) said Tuesday it will start using generative artificial intelligence within its original content to reach more audiences worldwide.

The company said it has collaborated with AI video company HeyGen to translate its Tennis Channel series "Petko Unfiltered" into Spanish. The series will air in Spain later in April.

Financial details of the collaboration weren't provided.

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