08:58 AM EST, 11/13/2025 (MT Newswires) -- SiteOne Landscape Supply ( SITE ) has hired Goodway Group as its paid media strategy partner, the latter said Thursday.

Financial terms were not disclosed.

Goodway said it aims to simplify SiteOne Landscape customers' experience to increase brand loyalty and expand SiteOne's footprint. It also said its work will include competitive market analysis, budget scenario modeling, and measurement design.