* Jana Partners urges Six Flags to explore sale
* Richard Haddrill named executive chairman of Six Flags
* Six Flags stock up 10% this year, down 56% over 12
months
* Investors have limited time to launch proxy fight
By Svea Herbst-Bayliss
NEW YORK, March 25 (Reuters) - Theme park operator Six
Flags Entertainment ( FUN ) on Wednesday announced a change in
leadership on its board, naming Richard Haddrill as executive
chairman.
Last week activist investor Jana Partners told the company
in a letter seen by Reuters that it wants the company to
immediately appoint a new chairman and explore a sale.
Marilyn Spiegel, who was named chair in January, will serve
as lead independent director. She has been a director at Six
Flags since 2023.
Haddrill previously served as executive vice chairman of the
board of Scientific Games and was chief executive of Bally
Technologies.
"This change in board leadership is an important step in the
right direction," a representative for Jana said on Wednesday
morning.
Reuters reported last week that Jana's managing partner Scott
Ostfeld wrote to the company that the hedge fund has concerns
about the board's ability to "deliver" for shareholders and
calls on the company to engage with buyers.
Jana publicly expressed support for Six Flags new CEO John
Reilly, who was appointed in November, but wrote last week that
it wanted to see a new board chair after months of private
engagement raised concerns about the group's effectiveness.
Investors have only a few more days to decide on possibly
launching a proxy fight by nominating director candidates to
replace sitting board members.
The theme park's stock price has climbed 10% this year but
remains down 56% over the last 12 months. In February, Reilly
had said that while 2025 results had come in short of the
company's expectations, "the work completed over the past year
has strengthened the foundation of our enterprise."
He said the company improved park infrastructure, added new
attractions, upgraded technology and enhanced food and beverage
offerings. He also said the company's efforts are sure to
"restore profitable growth that is sustainable over time."
Jana is not the first activist investor to push Six Flags
for changes. In October, only days before Jana's position was
unveiled, the company added an executive from activist hedge
fund Sachem Head Capital Management, which owns roughly 5% of
the company, to the board.