Oct 13 (Reuters) - Jif peanut butter maker J.M. Smucker
Company on Monday sued Trader Joe's in federal court,
accusing the national grocery chain of infringing trademarks
tied to its popular Uncrustables brand of frozen sandwiches.
The lawsuit, filed in Ohio, alleges that Trader Joe's competing
round, crustless peanut butter and jelly sandwiches too closely
mimic Smucker's product design and packaging.
Smucker's claims that California-based Trader Joe's product
unlawfully copies its sandwich's round shape with crimped edges
and imagery of a bitten sandwich revealing its filling. The
lawsuit also said Trader Joe's use of blue packaging is similar
to Smucker's trademarked branding.
Smucker's in a statement on Monday said it monitors the
marketplace to protect what it called its "distinctive
Uncrustables sandwich design and round shape." The company said
it was focused on "preventing consumer confusion caused by
imitation."
Trader Joe's did not immediately respond to a request for
comment.
Ohio-based Smucker's lawsuit said its Uncrustables products
"are fast on their way to being a $1 billion brand."
The company, which also makes Hostess snacks and Milk-Bone
dog treats, annually produces about 1.5 billion Uncrustables,
according to the lawsuit. The sandwiches come in a variety of
flavors and must be thawed before being eaten.
The lawsuit cites evidence allegedly showing consumers have
been misled into believing Trader Joe's sandwich is affiliated
with Smucker's.
Smucker's asked a judge to issue an order stopping Trader
Joe's from selling the allegedly infringing products. It also
seeks the destruction of infringing materials, restitution and
unspecified monetary damages.
Trader Joe's faced a similar trademark lawsuit in 2015 from
Pepperidge Farm, maker of Milano cookies, in federal court in
Connecticut. That case was dismissed with prejudice in 2016, but
the resolution was not publicly disclosed.
The case is The J.M. Smucker Company v. Trader Joe's
Company, U.S. District Court for the Northern District of Ohio,
No. 5:25-cv-02181.
For plaintiff: Meredith Wilkes of Jones Day
For defendant: No appearances yet