April 15 (Reuters) - Snap said on Wednesday it

would lay off around 16% of its workforce, weeks after activist

investor Irenic Capital Management pushed the Snapchat parent to

optimize its portfolio and improve performance.

Smaller social media platforms like Snap and Pinterest ( PINS )

are more at risk of budget cuts from large advertisersamid

geopolitical uncertainty, as marketers prefer players like Meta

and Google for their larger user base.

Snap, which joins a growing list of companies announcing job

cuts in the tech industry, had about 5,261 full-time employees

as of December 2025.