Sept 19 (Reuters) - Social media companies collect,
share and process vast troves of information about their users
while offering little transparency or control, including over
how it is used by systems incorporating artificial intelligence,
the U.S. Federal Trade Commission said in a report released on
Thursday.
The report analyzed how Meta Platforms ( META ), ByteDance's
TikTok, Amazon's ( AMZN ) gaming platform Twitch, and others
manage user data, concluding that data management and retention
policies at many of the companies were "woefully inadequate."
YouTube, social media platform X, Snap, Discord and
Reddit ( RDDT ) were also included in the FTC report, though its
findings were anonymized and did not reveal specific companies'
practices. YouTube is owned by Alphabet's Google.
Social media companies gather data through tracking
technologies used in online advertising and buying information
from data brokers, and other means, the FTC said.
"While lucrative for the companies, these surveillance
practices can endanger people's privacy, threaten their
freedoms, and expose them to a host of harms, from identity
theft to stalking," said FTC Chair Lina Khan.
Data privacy, particularly for kids and teens, has been a
hot-button issue. The U.S. House of Representatives is
considering bills passed by the Senate in July aimed at
addressing social media's effects on younger users. And Meta
recently rolled out teen accounts that incorporate enhanced
parental controls.
Meanwhile, Big Tech companies have been scrambling to
acquire sources of data to train their emerging
artificial-intelligence technologies. The data deals are
infrequently disclosed and often involve private content locked
behind paywalls and login screens, with scant or no notice to
the users who posted it.
In addition to collecting data about how users engage with
their services, most of the companies the FTC reviewed collected
users' age and gender or guessed it based on other information.
Some also gathered information on users' income, education and
family status, the FTC said.
Companies gathered data on individuals who did not use their
services, and some were not able to identify all of the ways
they collected and used data, the FTC said.