financetom
Business
financetom
/
Business
/
Some U.S. car buyers envy what they cannot have - affordable Chinese EVs
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Some U.S. car buyers envy what they cannot have - affordable Chinese EVs
Mar 22, 2026 10:38 PM

DETROIT, March 23 (Reuters) - Sooren Moosavy wants to buy an affordable electric car in the U.S., motivated by environmental concerns and a preference for the EV's smoother ride. But the 28-year-old Baltimore resident's search has brought him to a trio of vehicles that are essentially unavailable - because they're from Chinese automakers.

"I would love the opportunity to be able to get one in or even test-drive one," said Moosavy, who has narrowed his wish list to three models from BYD, Geely and Zeekr, attracted to their compactness, plush interiors, and above all, the price.

Moosavy isn't alone. As the average price of a new car in the U.S. approaches $50,000, more of the car-buying public is open to buying cheaper Chinese cars, despite resistance from the industry and both major U.S. political parties. While Chinese autos hit the highways of Europe, Latin America and even Canada, the U.S. government has effectively banned the cars with tariffs exceeding 100%, out of concerns over data security and protecting American jobs.

In places like Europe, a number of Chinese EVs sell at prices under $30,000. Some of those cars include amenities like advanced driving assistance software, a built-in mini fridge, and the option to sing karaoke with your fellow passengers.

"The technology they offer for those lower price tags was astounding," said Clint Simone, senior features editor for car-shopping website Edmunds, who drove several Chinese vehicles while at the CES trade show earlier this year.

CHINA'S EXPORT SURGE

China has surged past Japan in recent years to become the world's top vehicle exporter. Canada became the latest country to open its doors to the cars, agreeing to cut tariffs to 6.1% on an initial allowance of 49,000 Chinese EVs annually. The cars are already being exported en masse to Mexico, where Chinese automakers are eyeing factory space.

U.S. President Donald Trump reiterated during an appearance in Detroit in January that he's receptive to Chinese automakers opening stateside, as long as they employ U.S. workers.

But earlier this month, major auto trade groups submitted a letter urging the U.S. government to keep ​Chinese carmakers out of the country, citing competitiveness concerns. Republican Senator Bernie Moreno of Ohio said in January at an event at a Ford Motor plant that "as long as I have air in my body, there will not be Chinese vehicles sold in the United States of America."

China's embassy in Washington has rejected the automakers' criticism, saying Chinese-made cars are popular ​because of their quality and technological innovation.

THE CURIOUS U.S. CONSUMER

Consumers have some concerns over allowing Chinese car imports, though, including over data security and protecting U.S. businesses, survey results from The Harris Poll as well as Cox show.

Rhett Ricart, an Ohio car dealer who sells several brands, including Ford, Chevrolet and Hyundai, said he has no doubt customers would snap up Chinese models if they became available.

He and other dealers don't want that to happen yet, according to a recent Cox Automotive survey, which found that just 15% of dealers supported the entry of Chinese auto brands into the U.S., and just 26% trust that they would comply with U.S. safety standards.

Not meeting U.S. safety standards is one reason Chinese EVs cannot yet be owned permanently in the U.S.

But those obstacles haven't quieted the buzz. The Cox survey polled 802 U.S. consumers who expect to buy a car in the next two years. Nearly half - 49% - rated Chinese cars as having very good or excellent value, and 40% say they support the idea of Chinese auto brands in the U.S. market.

Rich Benoit, a car enthusiast whose YouTube videos reviewing Chinese models garner millions of views, said the most compelling feature is the price. "That's what a lot of people are looking for: efficient, quiet and low cost," he said. "They want to get to work - not everyone is a car enthusiast."

He's considering buying a BYD model in Mexico and driving it across the border.

"That's the only way to get one," Benoit said. "They've been selling in Mexico for years... I want to own a Chinese EV in America."

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Tata Power Renewable Energy wins 200-MW project in collaboration with SJVN
Tata Power Renewable Energy wins 200-MW project in collaboration with SJVN
Nov 28, 2023
The firm and dispatchable renewable energy (FDRE) project, designed with a hybrid of solar, wind, and battery storage, is aimed at providing a stable and dispatchable energy supply during peak hours. Shares of Tata Power Company Ltd ended at ₹270.75, up by ₹12.60, or 4.88%, on the BSE.
Suzlon's S144–3 MW wind turbines get big boost from Indian government
Suzlon's S144–3 MW wind turbines get big boost from Indian government
Nov 15, 2023
Th Suzlon wind turbines received the RLMM (Revised List of Models & Manufacturers) listing from the Ministry of New and Renewable Energy, marking an important milestone for the successful commercialisation of the product. Shares of Suzlon Energy Ltd ended at ₹40.49, up by ₹1.85, or 4.79%, on the BSE.
This sustainable jewellery brand is luring some women away from gold
This sustainable jewellery brand is luring some women away from gold
Oct 30, 2023
Aulerth's offerings range from ₹5,000 to as high as ₹2.8 lakh. Are women willing to spend this much on jewellery made from scrap? Founder and CEO Vivek Ramabhadran definitely believes so. Aulerth produces couture-inspired pieces in association with designers like JJ Valaya, Suneet Varma, among others. It has reported 33% repeat customers in the past year and expects a spike to 40% soon.
SJVN secures 200-MW wind power project at ₹3.24 per unit
SJVN secures 200-MW wind power project at ₹3.24 per unit
Nov 16, 2023
Projected to generate 482 million units in its inaugural year post-commissioning, the cumulative energy generation over a 25-year span is anticipated to reach 12,050 million units. Shares of SJVN Ltd ended at ₹75.17, down by ₹0.50, or 0.66%, on the BSE.
Copyright 2023-2026 - www.financetom.com All Rights Reserved