* Survey shows 40% of US consumers support Chinese auto
imports
* Political opposition in U.S. remains strong
* Average cost of new autos in the U.S. nears $50,000
By Nora Eckert
DETROIT, March 23 (Reuters) - Sooren Moosavy wants to
buy an affordable electric car in the U.S., motivated by
environmental concerns and a preference for the EV's smoother
ride. But the 28-year-old Baltimore resident's search has
brought him to a trio of vehicles that are essentially
unavailable - because they're from Chinese automakers.
"I would love the opportunity to be able to get one in or
even test-drive one," said Moosavy, who has narrowed his wish
list to three models from BYD, Geely and
Zeekr, attracted to their compactness, plush interiors, and
above all, the price.
Moosavy isn't alone. As the average price of a new car in the
U.S. approaches $50,000, more of the car-buying public is open
to buying cheaper Chinese cars, despite resistance from the
industry and both major U.S. political parties. While Chinese
autos hit the highways of Europe, Latin America and even Canada,
the U.S. government has effectively banned the cars with tariffs
exceeding 100%, out of concerns over data security and
protecting American jobs.
In places like Europe, a number of Chinese EVs sell at
prices under $30,000. Some of those cars include amenities like
advanced driving assistance software, a built-in mini fridge,
and the option to sing karaoke with your fellow passengers.
"The technology they offer for those lower price tags was
astounding," said Clint Simone, senior features editor for
car-shopping website Edmunds, who drove several Chinese vehicles
while at the CES trade show earlier this year.
CHINA'S EXPORT SURGE
China has surged past Japan in recent years to become the
world's top vehicle exporter. Canada became the latest country
to open its doors to the cars, agreeing to cut tariffs to 6.1%
on an initial allowance of 49,000 Chinese EVs annually. The cars
are already being exported en masse to Mexico, where Chinese
automakers are eyeing factory space.
U.S. President Donald Trump reiterated during an appearance in
Detroit in January that he's receptive to Chinese automakers
opening stateside, as long as they employ U.S. workers.
But earlier this month, major auto trade groups submitted a
letter urging the U.S. government to keep Chinese carmakers out
of the country, citing competitiveness concerns. Republican
Senator Bernie Moreno of Ohio said in January at an event at a
Ford Motor plant that "as long as I have air in my body, there
will not be Chinese vehicles sold in the United States of
America."
China's embassy in Washington has rejected the automakers'
criticism, saying Chinese-made cars are popular because of
their quality and technological innovation.
THE CURIOUS U.S. CONSUMER
Consumers have some concerns over allowing Chinese car
imports, though, including over data security and protecting
U.S. businesses, survey results from The Harris Poll as well as
Cox show.
Rhett Ricart, an Ohio car dealer who sells several brands,
including Ford, Chevrolet and Hyundai, said he has no doubt
customers would snap up Chinese models if they became available.
He and other dealers don't want that to happen yet,
according to a recent Cox Automotive survey, which found that
just 15% of dealers supported the entry of Chinese auto brands
into the U.S., and just 26% trust that they would comply with
U.S. safety standards.
Not meeting U.S. safety standards is one reason Chinese EVs
cannot yet be owned permanently in the U.S.
But those obstacles haven't quieted the buzz. The Cox survey
polled 802 U.S. consumers who expect to buy a car in the next
two years. Nearly half - 49% - rated Chinese cars as having very
good or excellent value, and 40% say they support the idea of
Chinese auto brands in the U.S. market.
Rich Benoit, a car enthusiast whose YouTube videos reviewing
Chinese models garner millions of views, said the most
compelling feature is the price. "That's what a lot of people
are looking for: efficient, quiet and low cost," he said. "They
want to get to work - not everyone is a car enthusiast."
He's considering buying a BYD model in Mexico and driving it
across the border.
"That's the only way to get one," Benoit said. "They've been
selling in Mexico for years... I want to own a Chinese EV in
America."