By Nqobile Dludla
JOHANNESBURG, June 18 (Reuters) - South Africa's
competition watchdog has uncovered barriers to entry, distorted
competition and price mark-ups in its fresh produce market,
according to a provisional report released on Tuesday after an
inquiry.
Last year the Competition Commission launched the Fresh
Produce Market inquiry in order to examine whether any features
in the fresh produce value chain impede, restrict or distort
competition in the market.
Detailing the findings of the preliminary report, Deputy
Commissioner Hardin Ratshisusu said the inquiry found some
instances of high mark-ups by retailers which have been
sustained over a period of time, which the Commission found to
be an indictor of a lack of competition.
The inquiry also noted that there is still slow progress in
integrating historically disadvantaged small-to-medium
enterprise farmers into various retailers' supply chains.
The agricultural sector contributes approximately 2.5% of
South Africa's gross domestic product, while the market size of
the domestic fresh produce market is estimated at over 53
billion rand ($2.93 billion) annually.
Ratshisusu said prices of fresh produce "are not transparent
enough such that they allow consumers to reasonably compare
prices in-store and across retailers," because prices are not at
per kilogram but per unit basis.
In the agrochemical sector, the inquiry found that some
firms engage in practices or conduct that may distort
competition, such as the use of territorial allocation in their
distribution agreements with retailers.
In the seeds industry, the inquiry found instances where a
firm appears to be involved in charging farmers "what could be
characterised as exploitative prices."
To address distortion in the market, the inquiry identified
recommendations and remedial actions.
On variety for potato seeds, it recommended that Simba,
owned by PepsiCo Inc ( PEP ) should make available its potato
variety FL2006 gene material to the Agricultural Research
Council for preservation and so that it is available to any
member of the public.
PepsiCo ( PEP ) patents its potato seed variety used to make its
popular Simba potato chips.
Some recommendations included a new fund to assist new
entrants selling fresh fruits and vegetables in shopping
centres, measures to support the local fertiliser industry and
that Bayer remove the territorial clauses from its
distribution agreements with appointed distributors.
It also proposed that African Rainbow Capital
should divest its shareholding in either Subtropico or RSA
Group, which both specialise in sales and marketing of fresh
produce on behalf of producers.
($1 = 18.0631 rand)