SEOUL, Sept 18 (Reuters) - South Korea's competition
regulator on Thursday conditionally approved a joint venture
between Alibaba International's AliExpress Korea and a unit of
local company Shinsegae, but cited concerns over the sharing of
customer information.
The Korea Fair Trade Commission (KFTC) in a statement noted
a "significant worry" over the joint venture that will control
Korean e-commerce platform Gmarket and AliExpress Korea.
Sharing Gmarket's information on 50 million Korean customers
and utilising Ali's data analysis technology would increase
their dominance of the local online shopping industry, the
regulator said.
The companies must show they can independently manage their
businesses and would be prohibited from sharing data on overseas
shopping by Korean customers within three years, the KFTC said.
The joint venture would increase their total market share in
overseas online shopping to 41% and the share may rise amid
AliExpress's aggressive expansion in Korea, it said.
Online shopping by Koreans for products shipped from China
increased 32% to 4.7 trillion won ($3.40 billion) in 2024 from a
year earlier, according to the commission. Alibaba ( BABA ) accounted for
62% of the sales by value, it said.
($1 = 1,382.4000 won)