SEOUL, May 13 (Reuters) - South Korea's government
signed an agreement on Monday with the local units of Alibaba's ( BABA )
AliExpress and PDD Holdings' Temu to promote
product safety, the Korea Fair Trade Commission (KFTC) said.
The agreement comes after heightened regulatory scrutiny of
AliExpress, Temu and other Chinese e-commerce platforms as they
significantly expand their user base in South Korea.
"Recently conducted safety inspections on products such as
those for children sold on the AliExpress and Temu platforms
detected a large amount of substances harmful to the human body,
seriously threatening consumer safety" and making the agreement
necessary, trade watchdog KFTC said.
Ray Zhang, CEO of AliExpress Korea, and Qin Sun, co-founder
of Temu, were present at the signing ceremony on Monday.
Under the agreement, KFTC will collect data on harmful
products and provide them to AliExpress and Temu, which will
inform sellers and consumers. The government will also check
whether harmful products have been blocked from sale by the
platforms.
It is the first time Temu has signed such a voluntary
agreement anywhere in the world, the KFTC said, although other
areas such as the European Union and Australia have histories of
regulating dangerous products sold on online platforms through
such agreements.
South Korea's e-commerce market punches far above its weight
as the fourth-largest in the world according to Euromonitor
data, only behind China, the United States and the United
Kingdom and bigger than Japan's market, despite having only the
29th largest population in the world.
The number of AliExpress and Temu users in South Korea has
ballooned to 8.87 million and 8.29 million, respectively, as of
March 2024, ahead of domestic shopping platforms such as 11st's
7.4 million users, according to the KFTC.
The growth rate is especially fast for Temu, which entered
the South Korean market in July last year.
South Korean e-commerce purchases from overseas have jumped
to 6.8 trillion won ($4.97 billion) in 2023 from 5.3 trillion
won in 2022, according to Statistics Korea.
($1 = 1,368.5200 won)