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Southwest Airlines explores long-haul flights in strategy shift

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Southwest Airlines explores long-haul flights in strategy shift

Sep 11, 2025 10:23 AM

CHICAGO, Sept 11 (Reuters) - Southwest Airlines ( LUV )

CEO Bob Jordan said on Thursday the company is looking at

long-haul international flights and premium airport lounges as

part of its turnaround strategy.

Jordan said while the company will have to look at a

wide-body aircraft for long-haul international service, it could

use a "more risk-tolerant" approach at first and choose a

narrow body to serve those routes.

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