Firm to offer institutional investors access to proven $20M+ acquisition lane while continuing retail partnerships

CLEVELAND, Sept. 30, 2025 /PRNewswire/ -- Spark GHC, a hospitality investment firm focused on select-service hotels across the United States, today announced it is opening an institutional capital channel to accelerate growth while continuing to serve its established retail investor base. The expansion gives institutions access to a focused acquisition lane, typically $20M+ million per asset.

"Over the last six years we've built the team, processes, and operating discipline to repeatedly execute in a space many overlook," said Saagar Parikh, President & CIO, Spark GHC. "We're now inviting institutional partners into that same lane, at scale. This is about evolving our strategy to capture the next cycle of opportunities."

Spark GHC targets branded select-service hotels with clear operational and capital-improvement upside in growth markets. The firm's value creation strategy leverages proprietary business intelligence systems, centralized revenue management oversight, and standardized renovation planning and execution to drive margin expansion post-acquisition. In addition, Spark GHC will pursue up-branding conversion opportunities, repositioning assets to higher-quality brand flags that capture incremental RevPAR growth and broaden distribution.

"We're not chasing a new fad," said Amit Patel, CEO, Spark GHC. "Our edge is specialization. By pairing institutional capital with our sourcing and operating engine, we can move faster on the exact opportunities where we've delivered on before. Today's market presents a unique window — with supply growth slowing, owners facing capital constraints, and interest rates poised to shift — making this an attractive time to buy select-service assets."

As part of its evolution, Spark GHC will strengthen partnerships with leading brands such as Marriott, Hilton, and IHG, and continue to align with best-in-market operating partners who bring deep local expertise. This combination of strong brands and experienced operators allows Spark GHC to deliver consistent guest experiences while unlocking operational efficiencies and margin growth.

What's changing

Access: Spark GHC is now accepting institutional capital alongside its retail funds

Scale: The new channel supports a larger, programmatic acquisition cadence within the same thesis

Evolution: The strategy is expanding into up-branding and brand/operator partnerships to position the portfolio higher on the value spectrum

What's not

Asset focus: Branded select-service hotels in the $20M+ million range

Operating playbook: The same value-creation levers that underpin historical results

Retail relationships: Retail investors remain core to Spark GHC's platform

"As we grow, execution quality matters more than ever," added Patel. "We've invested in people, data, and systems to ensure each asset integrates cleanly and performs against plan."

About Spark GHC

Spark GHC is a minority owned, U.S. focused private real estate firm focused on developing, acquiring, and operating hospitality, multi-family, and commercial assets. Spark GHC's mission is to improve the daily guest experience through technological innovation, remain strong stewards of the community where assets are located, and be a driver of positive culture. The Spark and GHC family of companies have $500 million in assets under ownership consisting of ~3,300 hospitality keys and multi-family units. Over the past 24 months, the companies have acquired 12 hotel assets and 2 multi-family properties. Spark GHC was founded by Amit Patel, Bhavesh Lad, Bhavin Patel, Michael J. Smith, and Saagar Parikh. The sponsor team has a diverse background spread across Main Street and Wall Street. Learn more at www.sparkghc.com. Contact them at [email protected].

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SOURCE Spark GHC