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Sportradar Launches New Brand Combining Gaming With Betting
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Sportradar Launches New Brand Combining Gaming With Betting
Mar 24, 2026 4:39 AM

07:26 AM EDT, 03/24/2026 (MT Newswires) -- Sportradar ( SRAD ) said Tuesday that it is launching Playradar, a new brand that combines gaming with betting features.

The company said Playradar will let users watch a game and a live stream simultaneously on the same screen, adding that its hybrid products will feature virtual sports and a full suite of casino games.

Sportradar ( SRAD ) said it will release games throughout 2026, rolling out initially in the United Kingdom, North America, and Latin America.

The company said its product range will include classic table games, arcades, and slots.

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