11:24 AM EST, 11/25/2024 (MT Newswires) -- Sportradar Group ( SRAD ) said Monday it launched a new generative artificial intelligence audio feature within its ad:s multi-channel marketing service.

The tool uses Sportradar's ( SRAD ) live data gen AI offering to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators, the company said.

Sportradar ( SRAD ) shares were up 1.4% in recent trading.

Price: 17.98, Change: +0.25, Percent Change: +1.41