06:18 AM EDT, 03/28/2024 (MT Newswires) -- Sportradar ( SRAD ) unveiled a partnership with Oddin.gg, a B2B betting services provider, to offer audiovisual streaming to its clients.

Sportradar ( SRAD ) said early on Thursday that its network of more than 900 betting operator clients will benefit from a greater volume and wider variety of live-streamed esports events from Oddin.gg, increasing opportunities for engagement with their customers in existing and new betting markets.

The deal will also help Oddin.gg expand its services in the global esports market, where betting turnover hit an estimated 83 billion euros ($89.85 billion) last year, according to Sportradar ( SRAD ).