Sept 24 (Reuters) - Spotify ( SPOT ) is expanding its

tool that helps create playlists using generative artificial

intelligence for premium users to four new markets, including

the United States and Canada, the Swedish streaming giant said

on Tuesday.

AI Playlist, which is currently offered in beta, helps

subscribers personalize their selection of songs that can be

refined via additional text prompts.

Spotify ( SPOT ) is expanding AI Playlist to fresh markets, including

Ireland and New Zealand, in a bid to attract new subscribers by

sprucing up its app with AI amid growing competition from rival

services by Apple ( AAPL ) and Amazon.com ( AMZN ).

Spotify ( SPOT ) said the feature, which was launched in the United

Kingdom and Australia in April, will not produce results for

non-music-related prompts such as current events or specific

brands, as it is still in beta.

The company also offers tools such as 'daylist', a

personalized playlist that updates daily with new music

recommendations, and 'AI DJ', which creates music

recommendations based on users' listening habits.

The company's paying subscribers rose about 12% from a year

earlier to 246 million during the second quarter.