financetom
Business
financetom
/
Business
/
Spotify India says podcasts in India now on the growth path
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Spotify India says podcasts in India now on the growth path
Dec 21, 2022 6:32 AM

While digital streaming and OTT apps have become the rage, there hasn't been a breakout moment for audio streaming in India yet. However, content creators especially social media influencers are making it a point to mark their presence on their this medium too.

Also, some notable authors, historians, and celebrities have also been podcasting and getting good traction. To understand the podcasting space in India better CNBC-TV18’s Anuradha Sengupta spoke to Dhruvank Vaidya, Head of Podcasts of Spotify India; and two of their top 10 podcasters in 2022 - Leeza Mangaldas, sex education digital content creator, Podcaster, and Author; and RJ Balaji, Podcaster, Actor and Director.

Read Here: Twitter introduces podcasts with a redesigned Spaces tab

According to the Spotify podcast head, the relatively new medium (about seven years old in India) has shot up in popularity with one in four music listeners tuning in for a podcast.

"It is really at a time where podcasting is getting much deeper into India, it is getting adopted in our Indian languages and there is a wide range of subjects which are getting explored,” he said.

Watch the accompanying video for more

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Hutchmed Begins Registration Stage for Phase 2/3 Trial of Investigational Autoimmune Disorder Drug
Hutchmed Begins Registration Stage for Phase 2/3 Trial of Investigational Autoimmune Disorder Drug
Mar 22, 2024
05:04 AM EDT, 03/22/2024 (MT Newswires) -- Hutchmed ( HCM ) said late Thursday it has started the registration stage for a phase 2/3 clinical trial of investigational drug sovleplenib for adult patients with warm antibody autoimmune hemolytic anemia in China. The move follows positive data from the proof-of-concept phase 2 stage of the trial and a consultation with the...
Once a beacon of stability, Vietnam to name third president in a year
Once a beacon of stability, Vietnam to name third president in a year
Mar 22, 2024
HANOI, March 22 (Reuters) - Communist-ruled Vietnam is seeking its third president in little more than a year after the resignation of Vo Van Thuong, who was only elected last year after the sudden dismissal of his predecessor. With accumulated foreign direct investment higher than its gross domestic product, Vietnam's stability is crucial to multinationals with large operations in the...
Cathie Wood's ARK Invest scoops up nearly 10,000 Reddit shares in debut
Cathie Wood's ARK Invest scoops up nearly 10,000 Reddit shares in debut
Mar 22, 2024
(Reuters) - Popular investor Cathie Wood's ARK Invest bought nearly 10,000 shares of Reddit ( RDDT ) in the social media platform's strong market debut on Thursday, an email from the asset manager showed. A total of 9,982 shares of the loss-making company was added to ARK Next Generation Internet ETF ( ARKW ) and ARK Fintech Innovation ETF (...
Japan's union group Rengo announces biggest wage hikes on record
Japan's union group Rengo announces biggest wage hikes on record
Mar 22, 2024
TOKYO (Reuters) -Japanese firms have agreed to raise pay by 5.25% this year, the biggest rise under comparable data since 2013, the country's largest union group Rengo confirmed on Friday. The results of the closely-watched wage negotiations are announced in several stages, in which the blue-chip firms are first to wrap up their talks in mid-March. The second announcement on...
Copyright 2023-2026 - www.financetom.com All Rights Reserved