Jan 22 (Reuters) - Spotify ( SPOT ) on Thursday rolled

out "prompted playlist", an artificial intelligence-powered

feature in the United States and Canada that allows premium

users tailor playlists using their ‌listening habits and

commands.

After its successful run in New ​Zealand, the expansion is

the latest in a ‍series of AI-powered updates on ⁠the Swedish

streaming ⁠platform as it looks to attract more users to ‌its

subscription plans from ​the free tier.

"Listeners don't just want Spotify ( SPOT ) to understand them. They

want to ⁠actively shape their ‍own ​experience," Vice President Of

Product Personalization Molly Holder said in a media briefing.

Spotify ( SPOT ) said ‍the new feature would position users as active

participants who direct the algorithm using their own words and

intentions, rather than being passive recipients of suggestions

provided by the ​streaming ‍platform.

Unlike previous features such as AI playlist, prompted

playlist will enable users to ​set "rules" for the generated

content and can be scheduled to refresh daily or weekly,

ensuring the music remains current, the company said.

The move follows Spotify's ( SPOT ) announcement earlier this month

to increase price ​of its monthly premium subscription plan by $1

to $12.99 in the United States, Estonia and Latvia markets

beginning February.