(Reuters) - Spotify ( SPOT ) introduced a new streaming plan for users in the United States on Friday, after raising prices for its premium plans earlier this month.

The new basic plan will start at $10.99 per month for eligible users. It will have the streaming benefits of a premium plan, but no monthly audiobook listening time.

Premium plans allow users to listen to offline ad-free music and 15 hours of audiobook listening time per month.

Spotify ( SPOT ) raised the prices for premium plans earlier in June, the latest step by the Swedish music-streaming service in its push to increase margins.

The company raised prices of its individual plan to $11.99 from $10.99 per month, duo plan to $16.99 from $14.99 and its family plan to $19.99 from $16.99 in the United States, its largest market by revenue.

Spotify ( SPOT ) has been trying to boost its margins in recent months by lowering marketing spending and through layoffs, after relying on promotions and hefty investments to drive user growth.

The audio-streaming giant is looking to introduce a new expensive plan for its most ardent users later this year, Bloomberg News reported last week, with the plan likely to cost $5 more per month for access to better audio and fresh tools for creating playlists and managing song libraries.