03:16 PM EDT, 04/28/2025 (MT Newswires) -- Spotify Technology ( SPOT ) said Monday it has paid out over $100 million to podcast creators globally in Q1, marking a major milestone in its efforts to expand the creator economy.
The payout reflects rising momentum in audio and video podcasts, boosted by its new Partner Program offering ad revenue and audience-driven payouts, Spotify ( SPOT ) said, adding that since launching the program, it saw a 28% rise in video podcast adoption, with major advertisers like McDonald's (MCD) and Alphabet (GOOG, GOOGL) supporting the platform.
Spotify ( SPOT ) reported positive early results from the Partner Program, noting that total earnings for participating creators increased by 23% from January to February and by 29% from February to March.
Shares of Spotify ( SPOT ) were down 3.4% in recent Monday trading.
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