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Spotify to slap 'AI Persona' badges on AI-generated artist profiles 
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Spotify to slap 'AI Persona' badges on AI-generated artist profiles 
Aug 12, 2026 7:45 AM

Aug 11 (Reuters) - Spotify ( SPOT ) said on Tuesday it would begin adding "AI Persona" badges to some profiles from mid-September to give listeners more transparency about whether the artist behind the music was a real person.

Listeners have expressed concerns about artist profiles that appear human but instead represent AI-generated personas, the media streaming platform said.

-- Spotify ( SPOT ) will display the badge on banners and About sections in artist profiles, as well as in Search and on track rows across playlists.

-- Starting Tuesday, artists can disclose that their profile represents an AI Persona through Spotify ( SPOT ) for Artists.

-- Spotify ( SPOT ) will also review profiles whose public identity appears to represent photorealistic AI-generated imagery.

-- Spotify ( SPOT ) said it will exclude AI Personas from editorial and algorithmic recommendations by default unless users follow those artists.

-- Artists whose profiles are flagged by Spotify's ( SPOT ) review team will be notified and given an opportunity to self-disclose or appeal, it said.

-- Listeners will also be able to see whether an artist transparently shared that they were an AI Persona or whether Spotify ( SPOT ) identified the profile through its own review.

-- Spotify ( SPOT ) added that the badge will be based on an artist's public identity and not how the music was made.

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