03:36 AM EDT, 03/15/2024 (MT Newswires) -- Sprinklr ( CXM ) said late Thursday it entered into a strategic partnership with Tech Mahindra to establish an artificial intelligence-first customer experience management platform.

Under the collaboration, the companies aim to deliver an omnichannel customer service platform to enterprises to help them manage customer needs across social media, sales and marketing.

Financial terms of the partnership were not disclosed.

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