09:04 AM EDT, 06/06/2024 (MT Newswires) -- Sprinklr ( CXM ) and Reddit ( RDDT ) said Thursday they expanded their partnership for Reddit's ( RDDT ) data application programming interface, or API, and advertising API, which is now launched with Sprinklr ( CXM ) as the first official partner.

Reddit's ( RDDT ) data API offers direct access to public conversations on its platform to Sprinklr ( CXM ) clients. Its advertising API will also provide Sprinklr ( CXM ) customers with a full Reddit ( RDDT ) advertising suite, the companies said.

Financial terms of the collaboration were not disclosed.

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