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Squishmallows maker, Build-A-Bear call truce in plush toy legal battle
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Squishmallows maker, Build-A-Bear call truce in plush toy legal battle
Aug 25, 2025 9:06 AM

Aug 25 (Reuters) - Jazwares, the Berkshire

Hathaway ( BRK/A )-owned maker of Squishmallows, has agreed to

end a lawsuit against Build-A-Bear Workshop ( BBW ) over its

alleged knockoffs of the popular plush toys, according to a

filing in Los Angeles federal court.

Jazwares and Build-A-Bear asked the court on Friday to

dismiss their dispute with prejudice, which means it cannot be

refiled. Attorneys and spokespeople for the companies did not

immediately respond on Monday to requests for comment, including

on the terms of any settlement.

Jazwares' Squishmallows, launched in 2017, went viral on

TikTok during the COVID-19 pandemic. Sales of the toys topped $1

billion in 2021, and Warren Buffett's Berkshire bought Jazwares'

parent company in 2022.

Jazwares sued Build-A-Bear in California last year, arguing

that Build-A-Bear's Skoosherz copied Squishmallows' look and

feel and would create consumer confusion. It asked the court for

an unspecified amount of monetary damages.

Build-A-Bear responded with counterclaims that Skoosherz

were a kind of "soft, pillow-like squishie-type" toy that has

been trending for years, and that Jazwares lacked trademark

rights in its Squishmallows design.

U.S. District Judge Josephine Staton rejected Build-A-Bear's

request to dismiss the lawsuit last year, finding that Skoosherz

were similar enough to Squishmallows to let the case move

forward.

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