06:45 AM EST, 12/30/2024 (MT Newswires) -- Stagwell ( STGW ) said Monday it reached an agreement to acquire Create. Group, a digital communications firm in the Middle East.

The company said Create. Group will join Stagwell's ( STGW ) Code and Theory Network, which helps businesses adapt to shifting consumer behaviors, emerging technologies, and AI.

Create. Group provides digital strategies to high-profile clients, including the Department of Culture & Tourism - Abu Dhabi, Sony Pictures, Volkswagen Middle East, and Saudi Arabia's Public Investment Fund.

Create. Group's CEO, Tom Otton, will continue to lead the company within Stagwell ( STGW ).