06:50 AM EDT, 09/05/2025 (MT Newswires) -- Stagwell ( STGW ) announced on Friday that it has formed a joint venture with Zabka Polska to launch In-Pulse, a consumer analytics and engagement tool for the Polish market.

The platform combines Zabka's network of more than 11,600 convenience stores and its Zappka app with Stagwell's ( STGW ) data-driven marketing expertise to provide real-time insights into consumer behavior, the company said.

In-Pulse collects and analyzes anonymous transactional data, engages customers for feedback, enables product testing, and helps businesses develop targeted strategies, Stagwell ( STGW ) said.

The tool also utilizes predictive analytics to forecast consumer trends, providing Polish businesses in the retail and consumer goods sectors with a means to adapt to shifting market demands, it added.