08:08 AM EDT, 07/12/2024 (MT Newswires) -- Stagwell ( STGW ) 's Harris Poll subsidiary said Friday it has acquired predictive brand technology platform BERA for an undisclosed sum.

The acquisition will integrate BERA's AI-powered brand insights and analytics platform into the Harris Quest suite, part of the Stagwell Marketing Cloud, to advance the predictive capabilities of real-time market research and brand tracking, the company said.