(Reuters) -Starbucks ( SBUX ) said on Thursday it had elected economist Dambisa Moyo and Marissa Mayer, CEO of an AI startup, to its board, effective June 25.

These appointments come as the coffee giant doubles down on its "Back to Starbucks ( SBUX )" strategy, a push to revitalize customer experience and partner engagement while leveraging digital tools.

The company, which has been navigating a turnaround under CEO Brian Niccol, has also been working towards reaccelerating stores while paring down on promotions and discounts.

Niccol said the new directors offer expertise in "technology, transformation, and global affairs" that will be key to the company's next phase of growth.

With the additions, Starbucks' ( SBUX ) board now includes 11 members.