Oct 18 (Reuters) - Starbucks ( SBUX ) on Tuesday

announced it hired food marketing veteran Tressie Lieberman to

take its top marketing job, the latest in a spate of executive

reshuffling by new CEO Brian Niccol.

Lieberman and Niccol overlapped at Chipotle, where

Niccol served as CEO until August, when he was poached by

Starbucks ( SBUX ). Lieberman was Chipotle's vice president of digital

marketing and off-premise sales from 2018 to 2023.

"It's time to tell our story again and reintroduce Starbucks ( SBUX )

to the world. Tressie is the perfect person to help us do that,"

Niccol said in a statement.

Lieberman's new role as executive vice president and global

chief brand officer begins on Nov. 4. Starbucks ( SBUX ) said she will be

in charge of marketing, product development, creative and data

analytics and insights.

Niccol in a public letter last month said marketing was a

central plank of his vision for Starbucks ( SBUX ), which has suffered

from slumping sales in recent quarters.

In addition to Chipotle, Lieberman previously held senior

marketing roles at Yahoo, Snap Kitchen and Yum! Brands ( YUM ),

the parent company of Taco Bell and other restaurant chains.

Starbucks' ( SBUX ) leadership team has undergone changes since

Niccol took over.

In September, the chain announced that North America CEO

Michael Conway was retiring, and that the company would not fill

his position. Instead, North America retail operations head

Sarah Trilling will report directly to Niccol.

Starbucks ( SBUX ) also announced on Tuesday that teams in charge of

concepts, store designs and store development would be

consolidated under Trilling. That is intended to "create clear

accountability for the look and feel of our stores from concepts

through design to development," it said.

Starbucks ( SBUX ) also announced it was consolidating parts of its

marketing teams.