June 6 (Reuters) - Starbucks ( SBUX ) will partner with
Grubhub to deliver coffees and other customized beverages in
select U.S. markets starting this month, in its latest attempt
to widen its reach as inflation-hit customers are increasingly
opting to eat at home.
The coffee chain's products will be home-delivered in
Pennsylvania, Colorado and Illinois at first, and then expand
across the country by August, it said on Thursday.
Starbucks ( SBUX ) delivery has been available on DoorDash in the
U.S. since last year. It also has tie-ups with Uber Eats and
Postmates, the food delivery arms of Uber ( UBER ).
Starbucks ( SBUX ) said it witnessed double-digit growth in the U.S.
delivery business this past quarter.
"Our new partnership with Grubhub will help fuel this growth
by increasing availability of Starbucks ( SBUX ) products to Grubhub's
tens of millions of customers," Meg Mathes, vice president of
digital experiences at Starbucks ( SBUX ), said in a statement.
Starbucks ( SBUX ) in April had cut its annual sales forecast after
reporting a fall in same-store sales for the first time in
nearly three years, as it struggled with weak demand in the U.S.
and China - its two biggest markets.
The company said with the monthly membership program of
Grubhub, customers would be able to buy its drinks for zero
delivery charge, lower service fees and exclusive offers.
The delivery will be accessible through Grubhub's mobile app
and official website.
Grubhub, a part of Just Eat Takeaway.com NV, also
has delivery partnerships with restaurant and fast-food chains
such as McDonald's and Wendy's.
It has even tied up with grocery delivery platforms such as
Gopuff and Buyk, and companies like Starship Technologies to
bring robot delivery services to college campuses.
Last week, Amazon ( AMZN ) added Grubhub to its website and
app to help its customers in the U.S. order directly from the
food delivery platform.