09:40 AM EST, 01/29/2026 (MT Newswires) -- Starbucks ( SBUX ) said Thursday that it has revamped its rewards loyalty program, which will take effect March 10.

The company said the program will have a tiered membership with green, gold and reserve levels, offering different levels of earning rates, new redemption caps, and other options. The program provides "stars" that customers can redeem for various rewards, the company said.

Current rewards participants will receive their new level designation through the Starbucks ( SBUX ) app and email, which will be determined by the number of Stars they accumulated in 2025, Starbucks ( SBUX ) said, adding that all existing Stars will remain in members' accounts.

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