If one asks millennials what they want to do when they grow up, one will come across many traditional responses like doctor, engineer, and lawyer. Some would choose money, some power while others might want to pursue fame. But thanks to the advent of social media platforms, a new and very real career option has emerged that might give all three -- social media influencer.

Gone are the times when celebrities were created by mass media only and marketing campaigns were budgeted only for big brands. Influencer marketing has become the hot new marketing trend and in the special segment ‘Digital Heroes’, CNBC-TV18 puts the spotlight on those who have identified their niche, created relevant content for their audiences and built a brand for themselves.

To discuss brand building on social media, Megha Vishwanath spoke to celebrity chef, author and the queen of sugar, pastry slice and everything nice Pooja Dhingra.

Also Esports and mobile gaming platform, Mobile Premier League (MPL) raises $95 million in its Series D round. Sai Srinivas, co-founder and CEO of MPL talks about the road ahead for the company.

Lastly, homegrown cybersecurity startup Lucideus is officially hitting refresh and is introducing a new brand identity called ‘Safe Security’. Saket Modi, co-founder & CEO of Safe Security, talks about the outlook for the company.

Watch video for more.

(Edited by : Bivekananda Biswas)