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US car dealers hope new CEO will reverse slumping North
American
sales
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Filosa is well-received by many dealers
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Filosa expected to talk with national dealer council
Wednesday
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Former CEO had fractured relationship with many US dealers
By Nora Eckert and Kalea Hall
DETROIT, May 28 (Reuters) - U.S. dealers of Jeep SUVs
and Ram pickup trucks are pinning their hopes on new Stellantis
CEO Antonio Filosa to turn around months of
disappointing sales and weakening trust.
The 51-year-old Italian national, named on Wednesday to run
the global automaker, has already had plenty of facetime with
U.S. dealers as chief operating officer of the Americas since
December, when Carlos Tavares abruptly quit as CEO.
Sliding U.S. market share factored into Stellantis' ( STLA ) search
for a new leader.
"He knows what he's doing. He has a manufacturing and
quality background, which is important to us," said former
Stellantis National Dealer Council Chairman Kevin Farrish of
Filosa.
Farrish was the top signature on a letter in September
admonishing Tavares for a pricing strategy that retailers
complained led to a steep sales decline.
Tavares had pushed for cost cuts that alienated many car
sellers, suppliers and unions. The company faced lawsuits from
shareholders and unfair labor practice charges from the United
Auto Workers union.
Stellantis has since been working to repair these
connections and lift the company's stock price and North
American sales. It brought back longtime executives such as Ram
Chief Tim Kuniskis to lead its brands. Filosa has been meeting
with dealers around the country and is expected to speak with
the Stellantis dealer council on Wednesday.
The turnaround after Tavares' departure has been slow.
First-quarter net revenues fell 14% year-over-year globally, and
were down 25% in North America. Shipments in the region also
faltered.
Filosa is tasked with reversing this slump while facing
billions in added costs from tariffs on imported cars that U.S.
President Donald Trump implemented in April. Stellantis and some
other automakers have suspended their annual guidance, citing
uncertainty around the levies.
The company in 2024 imported over 40% of the 1.2 million
vehicles it sold in the United States, mostly from Mexico and
Canada.
Mark Trudell, general manager of Extreme Dodge Chrysler Jeep
dealership in Jackson, Michigan, called Filosa's appointment the
"right decision" at this time.
"Everything I hear from the inside is that he knows the
North America market better than his predecessor," Trudell said.
Stellantis executives need to prioritize where to go with the
electric-vehicle market and how to handle tariffs, he added.
Thad Szott, dealer partner at Szott Auto Group, said Filosa
came to his dealership in White Lake, Michigan, more than a year
ago and talked to him for about an hour.
"He has had a lot of experience, listens to U.S. dealer
feedback, and I'm optimistic we will start taking U.S. market
share back," Szott said.