April 4 (Reuters) - Chrysler-parent Stellantis ( STLA )

is extending its employee-discount program to the

wider market on some new models, the company confirmed Friday.

The automaker is giving shoppers the option of taking the

employee incentive pricing, which slashes thousands of dollars

off the vehicle, or accept current retail incentives.

"This week we launched aggressive and consistent

incentive and marketing support for April, including an exciting

and competitive enhancement that will allow our customers

'America's Freedom of Choice' between employee price or current

cash incentives," a Stellantis ( STLA ) spokesperson said in a statement.

The campaign follows a similar move from Ford Motor ( F )

that Reuters

first reported

Wednesday.

U.S. President Donald Trump's 25% tariffs on automotive

imports, and a 10% baseline tariff on all imports, have sent car

companies scrambling.

This week, General Motors ( GM ) said it would

add production

jobs in the U.S., while Stellantis ( STLA ) on Thursday announced it

would temporarily

lay off 900 workers

at five U.S. facilities. The Jeep-maker is pausing

production at some Canadian and Mexican assembly plants, causing

the layoffs at U.S. plants that supply those other North

American facilities. Nissan Motor said

on Thursday

it will not take new orders from the U.S. for two

Mexican-built Infiniti SUVs.

The Stellantis ( STLA ) program covers 2024 model year vehicles

including popular Jeep, Ram and Dodge models, according to a

memo viewed by Reuters. The automaker said the program begins

Friday and runs through April 30.

The Wall Street Journal earlier reported news of the

program.