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Stellantis names new head of Jeep North America, makes other executive changes
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Stellantis names new head of Jeep North America, makes other executive changes
Sep 3, 2024 9:44 PM

Sept 3 (Reuters) - Automaker Stellantis on

Tuesday named Bob Broderdorf as the head of Jeep North America.

Broderdorf, who previously served as senior vice president

for the company's Ram brand operations and head of sales

operations at Dodge, will now be overseeing strategy, sales and

marketing for Jeep in the United States, Canada and Mexico.

"Bob's diverse experiences ... will be critical as the Jeep

brand launches its electrified portfolio over the next several

years," said Carlos Zarlenga, COO, Stellantis North America.

Broderdorf succeeds Bill Peffer, who will assume the

leadership role for North America network development effective

Oct. 1 and will manage the company's dealer network across the

region.

Peffer will replace Phil Langley as he retires after working

with Stellantis ( STLA ) for more than 40 years, the company said.

Langley will stay on until the end of the year to ensure a

smooth transition for the dealer network, Stellantis ( STLA ) added.

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