Sept 3 (Reuters) - Automaker Stellantis on
Tuesday named Bob Broderdorf as the head of Jeep North America.
Broderdorf, who previously served as senior vice president
for the company's Ram brand operations and head of sales
operations at Dodge, will now be overseeing strategy, sales and
marketing for Jeep in the United States, Canada and Mexico.
"Bob's diverse experiences ... will be critical as the Jeep
brand launches its electrified portfolio over the next several
years," said Carlos Zarlenga, COO, Stellantis North America.
Broderdorf succeeds Bill Peffer, who will assume the
leadership role for North America network development effective
Oct. 1 and will manage the company's dealer network across the
region.
Peffer will replace Phil Langley as he retires after working
with Stellantis ( STLA ) for more than 40 years, the company said.
Langley will stay on until the end of the year to ensure a
smooth transition for the dealer network, Stellantis ( STLA ) added.