financetom
Business
financetom
/
Business
/
Steve Madden sues Adidas to thwart challenges to shoe designs
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Steve Madden sues Adidas to thwart challenges to shoe designs
May 26, 2025 12:09 PM

NEW YORK (Reuters) - Adidas, known for shoes with three parallel stripes, was sued on Wednesday by Steven Madden over its alleged effort to stop the American shoe company from selling fashion sneakers with two non-parallel bands.

In a complaint filed in federal court in Brooklyn, New York, Steve Madden, as the company is often known, said it has grown "tired" of Adidas' decades of complaints about footwear whose designs bear no resemblance to its three-stripe design.

These allegedly include objections to two Steve Madden sneakers launched this year: Viento, which has two bands, and Janos, whose two bands resemble the letter K.

Steve Madden said Adidas' lawyers have demanded that Viento sales be halted because the design would likely confuse consumers, and signaled to the U.S. Patent and Trademark Office it may formally challenge the Janos design.

"The use of band designs on footwear is ubiquitous in the fashion industry," Steve Madden said. "Simply put, Adidas does not own all stripes and should not be allowed to claim that it has a monopoly on all footwear that includes stripes, bars, bands or any shape having four sides-parallel, straight or not."

Adidas did not immediately respond to requests for comment outside business hours.

Like some shoe companies including Nike, Adidas sometimes turns to U.S. courts and agencies to stop rivals from selling products it considers knockoffs.

Steve Madden, based in Long Island City, New York, said Adidas sued it twice in 2002 to challenge footwear with two parallel stripes and four parallel stripes, leading to a confidential settlement the next year.

The latest dispute does not arise from that accord.

Wednesday's lawsuit seeks a judgment that the Viento and Janos designs do not infringe Adidas' trademarks or three-stripe design, allowing Steve Madden to continue sales.

The case is Steven Madden Ltd v Adidas AG et al, U.S. District Court, Eastern District of New York, No. 25-02847.

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Adient Fiscal Q4 Adjusted Earnings Fall, Net Sales Rise
Adient Fiscal Q4 Adjusted Earnings Fall, Net Sales Rise
Nov 5, 2025
08:50 AM EST, 11/05/2025 (MT Newswires) -- Adient (ADNT) reported fiscal Q4 adjusted earnings Wednesday of $0.52 per diluted share, down from $0.68 a year earlier. Analysts polled by FactSet expected $0.57. Net sales for the quarter ended Sept. 30 were $3.69 billion, up from $3.56 billion a year earlier. Analysts surveyed by FactSet expected $3.63 billion. For fiscal 2026,...
Establishment Labs Q3 Net Loss Narrows, Revenue Increases; 2025 Revenue Outlook Updated, Shares Rise Pre-Bell
Establishment Labs Q3 Net Loss Narrows, Revenue Increases; 2025 Revenue Outlook Updated, Shares Rise Pre-Bell
Nov 5, 2025
08:50 AM EST, 11/05/2025 (MT Newswires) -- Establishment Labs ( ESTA ) reported a Q3 net loss Wednesday of $0.38 per diluted share, narrowing from a loss of $0.59 a year earlier. Analysts polled by FactSet expected a loss of $0.51. Revenue for the quarter ended Sept. 30 was $53.8 million, up from $40.2 million a year earlier. Analysts surveyed...
Kennametal Fiscal Q1 Adjusted Earnings, Sales Rise; Raises Fiscal 2026 Guidance; Shares Rise Pre-Bell
Kennametal Fiscal Q1 Adjusted Earnings, Sales Rise; Raises Fiscal 2026 Guidance; Shares Rise Pre-Bell
Nov 5, 2025
08:49 AM EST, 11/05/2025 (MT Newswires) -- Kennametal ( KMT ) reported fiscal Q1 adjusted earnings Wednesday of $0.34 per diluted share, up from $0.29 a year earlier. Analysts polled by FactSet expected $0.24. Sales for the quarter ended Sept. 30 were $498 million, compared with $481.9 million a year earlier. Analysts surveyed by FactSet expected $477.7 million. For fiscal...
Barry Moore Launches “Living The Life (LTL)” — A Human-Centered Blockchain Ecosystem Integrating AI, Fintech, and Lifestyle
Barry Moore Launches “Living The Life (LTL)” — A Human-Centered Blockchain Ecosystem Integrating AI, Fintech, and Lifestyle
Nov 5, 2025
PERTH, Australia, Nov. 05, 2025 (GLOBE NEWSWIRE) -- Australian entrepreneur and psychotherapist Barry Moore has officially unveiled Living The Life (LTL), a next-generation lifestyle ecosystem merging artificial intelligence, blockchain, and decentralized finance into a unified global platform. Image: LTL Launch LTL is built around Moore’s vision that “AI + Crypto = Lifestyle”, a philosophy that places people, ethics, and creativity...
Copyright 2023-2026 - www.financetom.com All Rights Reserved