01:57 PM EDT, 09/12/2025 (MT Newswires) -- Stifel Canada recently hosted Kits Eyecare ( KTYCF ) management for investor meetings in Montreal.

According to analyst Martin Landry, the company is attracting much more attention given the strong execution and share price performance.

KITS operates in the eyewear industry which is less cyclical and has defensive characteristics. The company captures trade-down patterns from consumers that want to stretch their dollars by offering glasses for less than $30. In addition, KITS captures the shift online as millennials are buying their eyewear products more and more online.

"This combination of defensive characteristics, with exposure to trade-down patterns and capturing the shift in buying patterns online away from brick & mortar is unique in our view in the consumer sector in Canada. With a large addressable market of +$10 billion, we believe KITS has a long growth runway."

KITS has a $22 price target and a Buy rating at Stifel Canada.

Price: 16.00, Change: +0.15, Percent Change: +0.95