It is that time of the year when prominent media and advertising agencies predict what the year is going to be in terms of advertising spends.

Just like every year both GroupM and Madison released their outlook or forecast for the year 2021 and the outlooks look extremely optimistic.

The Pitch Madison Advertising report 2021 predicts that the advertising expenditure (AdEx) for 2021 is going to grow by 26 percent at Rs 68,325 crore.

To discuss the reports, Shibani Gharat spoke to Sam Balsara, chairman of Madison World and Prasanth Kumar, CEO of GroupM South Asia.

Also watch Storyboard in conversation with Sharat Verma, CMO & VP of Fabric Care at P&G India who shared his views on the company increasing its commitment to fight for the cause of gender equality.

Watch video for more.

(Edited by : Bivekananda Biswas)