In an interview with Storyboard’s Shibani Gharat, Kanika Mittal, business head of Twitter India discussed some of the most effective ways in which brands are engaging with their consumers on the platform in a special segment - Storyboard & Twitter #BestofTweets ‘Brands Leading the way’.

Also, take a look at some groundbreaking campaigns done by brands on Twitter over the past few weeks and their approach while speaking to the audience.

For more, watch the accompanying video.

(Edited by : Yashi Gupta)