Radio Mirchi is dropping ‘Radio’ from their name and launching their new brand identity signifying the entire diversification and expansion beyond radio.

The master brand ‘Mirchi’ will encompass all businesses including radio as a sub-brand Mirchi 98.3, Mirchi Originals, Mirchi Play, Mirchi Live, etc. This transformation will be visually manifested through a new logo.

To know more about the rebranding strategy, CNBC-TV18’s Shibani Gharat spoke to Prashant Panday, managing director and chief executive officer of ENIL.

Also, watch Dentsu X’s Divya Karani on what she would advise clients in today’s uncertain times. Finally, take a look at some of the ground breaking work done by brands on Twitter in 2020 in the special segment “Best of Tweets – Brands Leading The Way".

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(Edited by : Jomy Pullokaran)