Duff and Phelps has come out with this year’s edition of their brand valuation report. What are the top celebrity brands in India? Who are the top celebrity endorsers? and how has influencer marketing changed in this COVID times? Also which are the new brand and celeb models in current times.

StoryBoard finds out with Aviral Jain, Managing Director of Duff and Phelps.

Also, on Noticeboard, real estate player Lodha Group has launched its latest campaign - ‘Apna Ghar, Isse Accha Kya?’ - featuring their brand ambassador Akshay Kumar. This entire campaign drives home a message or a feeling of belongingness that one has when one owns a place of his or her own vis-à-vis a rented apartment.

Watch the video for more

(Edited by : Abhishek Jha)

First Published:Feb 6, 2021 5:56 PM IST