Tata Tea Gold has launched a new campaign which taps on the insight that people of West Bengal take great pride in their rigorous selection approach and an eye for detail.

To know more about the campaign and also about the tea consumption during the pandemic, CNBC-TV18’s Shibani Gharat spoke to Puneet Das, senior vice president marketing at Tata Consumer Products.

Watch the video for more.

(Edited by : Jomy Pullokaran)