'The Essential Guide to the Indian Festive Season 2020', is a report by AppsFlyer and Facebook where they outline key solutions for the app marketers to unlock growth this festive season.

This year's online consumer behaviour is distinctly different as compared to the previous years. The wave of lockdowns that swept the country, drove a lot of consumers to purchase online.

Storyboard spoke with Sanjay Trisal, country manager of AppsFlyer, and Nitin Chopra, industry head of e-commerce and retail at Facebook to understand how app marketers can optimise for the festive season to drive a higher return on investment and how Facebook is enabling growth in this app economy.

Also, watch Storyboard in conversation with Tae-Jin Park, executive director, and chief sales officer at Kia Motors India, and Karan Shroff, chief marketing officer at Unacademy.

Watch the video to know more.

(Edited by : Jomy Pullokaran)

First Published:Nov 7, 2020 6:02 PM IST