Siemens India has roll outed a new brand campaign 'Ingenuity for Life' that focuses on engineering expertise, entrepreneurial spirit and the power of innovation to fulfil the aspirations of the society.

The latest campaign showcases how the brand's technology is shaping India's ingenious future. It has a series of short stories on industry-specific solutions across three key verticals automotive, pharmaceuticals and cement. What was the thought behind this campaign, Storyboard finds out from Sunil Mathur, managing director & chief executive officer, Siemens India.

“Siemens is in the technology business and in particular in digitisation and digital technology. Our customers are across 25 verticals worldwide and a lot of what we do is helping our customers to resolves issues that are really critical to them. What does not come across so clearly and that is why we brought this campaign is that we also through our customers are impacting people’s daily life. The stories that we are showcasing here talk about how we can improve efficiencies of our customers, quality of products that they produce eventually are impacting how people will buy affordable cars and can get affordable infrastructure, better quality infrastructure and indeed even better quality medicines. So, these are just some examples we are showcasing,” Sunil Mathur said.