Dr Oetker has come up with a new campaign & a new brand ambassador. The new communication for the brand is 'Iska Taste Mile To Sab Mile', where they showcase the role of mayonnaise in unifying families by catering to their different food preferences. With this, they are also taking a progressive step of showing a father prepare food for the family.

Storyboard’s Ankita Saxena goes on-location to meet Dia Mirza, their new brand ambassador and Oliver Mirza, MD & CEO of Dr Oetker India.

Also, on Noticeboard, take a look at Philips India who has launched its Hair Straightening. They have also come up with a new TVC featuring Alia Bhatt.

First Published:Aug 10, 2019 2:26 PM IST