Along with the rising car demands and population hitting the roads again, things seem to be heading in the right direction for the domestic tyre industry.

CNBC-TV18's Shibani Gharat spoke to Parag Satpute, MD of Bridgestone India; Deepak Gulati, CMO of Bridgestone India, and Olympic Bronze medal winner & Bridgestone India's brand ambassador PV Sindhu to understand how digitisation has changed their business and the company's association with Tokyo Olympics 2020.

Watch video for more.

(Edited by : Bivekananda Biswas)