Over the past year, there has been a shift in the way consumers look at workwear. Based on this consumer insight, Bata has launched India’s first relaxed workwear range of footwear. They have also roped in a new brand ambassador, actor Kartik Aaryan.

In an exclusive preview of this campaign launch, Ankita Saxena speaks to Kartik Aaryan about this association and his endorsements and Anand Narang of Bata.

Watch the accompanying video for more details.

(Edited by : Yashi Gupta)

First Published:Mar 13, 2021 10:51 AM IST